About Fireaway

1.What is Fireaway Pizza?
Fireaway is a fast-casual pizza brand focused on authentic Italian recipes, high-speed service, and a simplified operating model. Pizzas are freshly made and cooked in minutes, making the concept suitable for dine-in, takeaway, and  delivery.

2.What makes Fireaway different from other pizza brands?                      
Fireaway combines:
High-quality ingredients
A simplified kitchen
Small-footprint stores
Strong delivery integration

3. Franchise Models Available
Is Fireaway available in Germany?
Germany is currently being explored as a potential international growth market, subject to suitable partners and structure.
What franchise structures are offered internationally?
Depending on experience and capital, Fireaway may consider:
Single-unit franchise
Multi-unit / area development
Master franchise (for experienced operators)
The structure is discussed during the discovery and due-diligence process.
Is territory exclusivity available?
Territory exclusivity may be available depending on the agreed structure, development schedule, and market coverage plan.
4. Investment & Financials
What is the total investment required?
Total investment varies, advisable total budget £200,000 depending on:
Store size
Location
Fit-out costs
Local market conditions
Are profits guaranteed?
No. Like all franchise opportunities, performance depends on location, management, and execution. Fireaway provides systems and support but does not guarantee returns.
What are the ongoing fees?
Ongoing fees typically include:
Royalty fees
Marketing contributions
Full details are disclosed during the formal franchise documentation stage.
5. Operations & Training
Do I need prior hospitality experience?
Hospitality experience is beneficial but not essential. Strong business acumen, leadership, and the ability to follow systems are key.
Is training provided?
Yes. Franchisees receive:
Pre-opening training
Operational manuals
Store opening support
How many staff are required to run a store?
Fireaway stores typically operate with small teams, often 3–5 staff per shift, due to the simplified kitchen model.
6. Store Requirements
What size are Fireaway stores?
The minimum size for a store should be 750 sq ft, though this can vary.
Is delivery a core part of the model?
Yes. 60-70% of our sales are delivery through our app. Fireaway integrates well with third-party delivery platforms, which form a significant part of sales in many locations.
7. Supply Chain & Ingredients (Germany / Europe)
How does the supply chain work internationally?
Fireaway works with approved suppliers and provides guidance on sourcing ingredients that meet brand standards while complying with local regulations.
Are ingredients sourced locally?
Where possible, ingredients are sourced locally or regionally, provided they meet Fireaway’s quality and specification requirements.
8. Marketing & Brand Support
How is the brand marketed?
Fireaway supports franchisees with:
Brand guidelines
National and digital marketing strategies
Local store launch support
Local marketing execution is typically the franchisee’s responsibility, guided by the brand.
Will Fireaway help with store opening marketing?
Yes. Launch support and guidance are provided to help drive initial awareness and footfall.
9. Legal & Agreements
How long is the franchise agreement?
Agreement terms vary by market and structure and are outlined in the franchise agreement.
Can the franchise be sold or exited?
Yes, although we would always insist on vetting any new franchisee to ensure they are right for the business.
Is legal support provided?
Franchisees are advised to take independent legal advice. Fireaway works with legal frameworks appropriate to each market.
10. Next Steps
What happens after an initial enquiry or call?
The typical process is:
Initial enquiry and discovery call
Information sharing and qualification
Follow-up discussions on structure and territory
Due diligence and legal review
Agreement and rollout planning.